The north star

Taking Wales to the world and bringing the world to Wales

Services

Sectors

Client

Taith

Project Name

Taith

Credits

A smiling woman with long brown hair and tattoos on her arms stands indoors, wearing an orange dress. Amy Garrett-Williams holds her hands together and appears to be enjoying a conversation.

Dan Sargent, a man with short curly brown hair and a goatee, smiles whilst standing indoors in a plain white long-sleeved shirt. Flowers and large windows brighten the background.

A smiling young woman, Holly Ingram, with long wavy hair, wearing glasses, a green cardigan, and a black top, poses indoors with her hands under her chin. The background features a glass wall and modern decor.

Jen Burns, a woman with curly hair and glasses, stands smiling in a brightly lit office. Dressed in a white shirt and jeans, she shows excitement with hands raised near her chest, pink-painted nails, and a watch.

Kirsty Bowen, with long, wavy blonde hair, wears a light blue and white striped blouse with lace details as she stands indoors, smiling at the camera. Plants and glass walls create a fresh backdrop behind her.

Paul Dean, wearing glasses and a maroon t-shirt, stands indoors with his arms folded, smiling at the camera. There are plants and a window with natural light in the background.

Rhi Leedam, a woman with long blonde hair, stands smiling indoors in a red-and-white chequered sleeveless dress. Flowers and office decor can be seen in the background.

A person with short light brown hair and glasses, wearing a brown jacket over a black shirt, smiling whilst standing indoors in front of a glass wall and some plants.

A new kind of journey

Funded by the Welsh Government, Taith is Wales’s international learning exchange programme. It offers learners and staff the chance to see the world and bring that perspective back to the places they live and learn.

It was designed to be for all education sectors in Wales, including those who provide non-formal learning opportunities, such as youth and community groups. The strategy refresh in 2023 set out to ensure Taith became as inclusive as possible with a clear ambition to include people who would often struggle to access such opportunities, whether that’s because they are disabled, have additional learning needs, are from a disadvantaged background or an ethnic minority group.

Hosting international participants in Wales is also a fundamental principle of the programme, with funding available to welcome learners, volunteers and staff from partner organisations across the globe.

Why Taith Exists

Shaping something bigger

We were brought in to help establish the brand from the ground up. This included naming, brand identity, tone of voice, website design and development, social media support and video production.

The brand needed to reflect confidence, clarity and ambition. It had to work across government, education and community spaces. Most importantly, it had to feel human. We developed a visual identity that felt fresh and open, balancing national pride with an international outlook.

The name Taith, meaning ‘journey’ in Welsh, captured the spirit of exploration, learning and movement in a way that was simple, meaningful and bilingual by default.

We created clear, practical brand guidelines that gave the team confidence in how to communicate. Alongside these, we delivered a flexible suite of assets, from social templates to report designs, so staff and partners could take ownership of the brand and adapt it to their needs.

A large red arrow with a curly tail is painted on a glass wall, curving upward and to the right. Sunlight and tree shadows are reflected on the glass. The space appears modern and minimalistic.

A magazine with the cover title A world of opportunity rests on a bright red metal chair; the cover shows a person sitting on rocks overlooking a scenic mountain and water view.

A person wearing a black outfit carries a red tote bag with a white upward arrow design and the word Faith printed in small letters on the lower right corner. The background is plain and light grey.

A smiling person in traditional attire is displayed on a digital billboard in an indoor public space. The billboard reads, Taking Wales to the world and bringing the world to Wales. People walk by in the background.

Designing a platform with a purpose

The Taith website needed to do more than explain a programme. It had to serve multiple audiences with different needs, from schools applying for funding and learners sharing their experiences to international partners discovering what Taith was offering Welsh education providers.

We designed a site that felt clean, focused and accessible. Users can explore past stories, find practical information and apply for current opportunities. We worked with the team to define clear pathways through complex content, ensuring the experience is inclusive and easy to navigate, whether you’re a policy lead or a first-time visitor.

The site also plays an important storytelling role. A key feature of the platform is the way it celebrates real experiences from people who have taken part in Taith. These stories help humanise the programme and demonstrate its impact, from the learners who left Wales for the first time to the youth workers bringing new skills home.

Supporting the story

Our role wasn’t just to shape how Taith looked: it was to help tell its story, and make space for others to tell theirs.

Real stories from participants became a feature of the brand. We encouraged people to share their experiences and gave them the tools to do it well, helping them celebrate their journeys and inspire others to get involved.

We also created Taith Stories, a series of short films capturing the deeper impact of international exchanges. Through interviews with learners, educators and partners, we explored how these experiences were changing lives, communities and perspectives, not just in Wales, but around the world.

Taith is built on the belief that learning journeys shape who we are and who we become.

Betty Campbell Scholarship Exchange Story

A group of sixteen people stands smiling in front of a wooden building with The Lodge sign. Two people hold the Welsh flag, two hold the New Zealand flag, and a black dog sits in front of the group.

Two children smile and pose playfully indoors. The girl on the left wears a headband and white shirt, while making an L shape on her forehead. The boy on the right wears a blue jacket and party hat, with a surprised expression.

A woman with dark hair and glasses smiles whilst holding and reading a well-thumbed copy of The New Zealand Girls' Annual book, with an illustrated girl on the cover. Indoor plants and windows appear in the background.

A group of people walk in single file through a snowy forest, smiling and posing playfully for the camera. Tall, leafless trees surround them, and sunlight filters through the branches onto the snow-covered ground.

Three women stand smiling in colourful traditional African dresses, posing in front of the flags of Lesotho (left) and Wales (right).

A group of smiling young people, some in colourful traditional clothing, pose outdoors for a selfie taken by a girl in a white shirt and a decorated hat, with trees in the background.

A young woman and a man touch foreheads in a traditional greeting outdoors, surrounded by smiling people. Both wear casual sports clothing, set against a bright landscape—capturing the spirit of the Wales International Learning Exchange.

A group of people stand together indoors, wearing colourful traditional Basotho blankets and clothing, smiling and posing for a group photo under a glass roof with greenery in the background.

Seven smiling people stand together indoors, holding a large Welsh flag with a red dragon. Behind them is a banner that reads “This is Study in Wales.” Some wear lanyards and name badges.

A group of smiling teenagers pose together indoors. Most wear matching maroon shirts, while three in front wear blue and white uniforms with hats. Two flags, including the Welsh flag, hang in the background.

A smiling older woman and a man in traditional attire hold a colourful patterned blanket together in a room with rows of empty chairs and tall columns.

A group of people, mostly young women and girls, stand together smiling outdoors on green grass with a building and blue sky in the background. They are casually dressed and appear happy.

A group of people pose smiling in front of a grand Gothic-style cathedral, holding Norwegian and Welsh flags under a bright blue sky with scattered clouds.

A group of young women in red sports kits pose and smile outdoors, holding a sign that reads “BGC Wales.” Other people and a white building are visible in the background.

A group of people stand outdoors in front of a traditional Japanese pagoda, holding a Japanese flag and a Welsh flag. The weather is clear with blue skies, and trees and houses are visible in the background.

The impact

Through the brand, website and campaigns we created, Taith has been able to:

Over 9,800 people have taken part in international learning experiences inward and outward
247 projects funded across all 22 local authorities in Wales
320 organisations involved, reaching 100 countries
Strong emphasis on inclusion, with many participants from underrepresented or disadvantaged backgrounds
Described by participants and educators alike as life-changing