Research and co-design

A collaborative approach to creating ideas, services and campaigns that are shaped by the people they’re for

We uncover the insight you need and involve your audience in the creative process, so the end result is relevant, inclusive and ready to make a real impact.

We’re curious by nature. We ask questions, dig deeper and take the time to understand the lives, needs and motivations of the people who matter to you. Then we bring them into the room – whether that’s in person or online – to explore, shape and refine the ideas together.

This isn’t about adding complexity. It’s about making sure every decision is backed by real human understanding, so your time and budget are spent creating something that works the first time.

We can help with:

Audience research
Stakeholder engagement
Co-design workshops
Community engagement
Service design
Behaviour change insight
Prototyping and testing
Bilingual co-design sessions
Inclusive and accessible design processes

When you’re addressing a problem as serious and life-changing as knife crime, there’s a deep responsibility to get it right. What stood out with Blue Stag was their commitment to listening – to us, to young people, to youth workers, and to experts – to understand what really lies behind a young person’s decision to pick up a knife. They then had the creativity, skills, and sensitivity to craft a campaign that directly addresses this thinking in a provocative and powerful way. The campaign has been really well received by our communities but, more importantly, it seems to be making a tangible difference to the problem. This is something we can all be proud of.