The north star

Shaping the future of education in Wales

Services

Sectors

Education and youth

Client

Adnodd

Project Name

Adnodd

Credits

Dan Sargent, a man with short curly brown hair and a goatee, smiles whilst standing indoors in a plain white long-sleeved shirt. Flowers and large windows brighten the background.

Jamie Green, a man with short hair and glasses, wearing a blue and white chequered shirt, stands smiling in a brightly lit room with plants and shelves in the background.

A smiling woman with long brown hair and tattoos on her arms stands indoors, wearing an orange dress. Amy Garrett-Williams holds her hands together and appears to be enjoying a conversation.

A smiling young woman, Holly Ingram, with long wavy hair, wearing glasses, a green cardigan, and a black top, poses indoors with her hands under her chin. The background features a glass wall and modern decor.

Kirsty Bowen, with long, wavy blonde hair, wears a light blue and white striped blouse with lace details as she stands indoors, smiling at the camera. Plants and glass walls create a fresh backdrop behind her.

Paul Dean, wearing glasses and a maroon t-shirt, stands indoors with his arms folded, smiling at the camera. There are plants and a window with natural light in the background.

Steve Lewis, a man with short light brown hair and a beard, wearing a brown jacket over a white shirt and sunglasses hanging from his jacket, stands indoors in a bright room.

A man with light brown hair and a beard, wearing a light-coloured long-sleeve shirt and a wristwatch, stands indoors with arms crossed, smiling. Plants and large windows are visible in the bright background.

Happy little boy is smiling for the camera while using a digital tablet in his technology lesson at school.

A person wearing a virtual reality headset and holding a controller raises their arm whilst standing indoors, with a blurry wall of colourful sticky notes in the background.

A person with long, wavy hair looks at a whiteboard or wall chart covered with paper notes and sticky notes in various colours, including blue and pink. The notes appear to be part of an organised planning activity.

Two people sit side by side at a table, smiling and engaged in conversation. The man wears a red checked shirt and the woman wears a blue patterned blouse. Water bottles are visible in the foreground.

Male High School Tutor Sitting At Table With Students Teaching Lesson

A woman holding a cup and smiling stands with others in a brightly lit room, with a green wall and shelves in the background. People are casually dressed and engaged in conversation.

Two female nursery students walking together down the corridor. One is holding a book and they are both laughing in conversation.

A woman in a teal shirt talks to two children at an information stall under a marquee. Colourful bilingual posters and materials about educational resources in Wales are displayed around them.

Group Of Children In School Physical Education Class

A man wearing glasses and a maroon jumper gives a presentation to a seated audience. He stands beside a large screen displaying a slide about user archetypes and core behaviours.

Shaping the future of learning

Every learner in Wales deserves access to high-quality, bilingual resources that support their education and reflect their culture. That principle sits at the heart of Adnodd, a new arm’s-length body of the Welsh Government tasked with coordinating and commissioning resources for the Curriculum for Wales.

When Adnodd launched in 2022, it brought both opportunity and responsibility: the opportunity to shape a fairer, more inclusive future for education, and the chance to earn trust and build lasting relationships with teachers, publishers, learners and policymakers from the very beginning.

Screenshot of a colourful educational website with a blue and green theme, featuring banners, images of students, illustrated icons, and sections for news, reports, events, and navigation links.

Creating a digital home

We designed and built a central hub where people can discover Adnodd’s role, explore its strategy and access resources that support the Curriculum for Wales. The website provides clear pathways for educators, publishers and partners to get involved – turning vision into something people can use and act on.

The site was built to Welsh Government digital standards, tested against WCAG accessibility guidelines, and delivered fully bilingually, giving equal weight to Welsh and English. Information is structured around audience needs so stakeholders can quickly find what matters most to them.

To ensure the site grows with Adnodd, we developed a flexible content management system and templates that empower the team to update and expand independently as new projects, collaborations and funding opportunities emerge.

Three website screens show the Adnodd Strategy 2025-28, featuring a colourful, educational theme with illustrations of children, books, and teachers. The layout includes navigation, text, images, and call-to-action buttons.

Building an identity with personality

We extended Adnodd’s brand across digital and print, creating a toolkit that made the identity vibrant, professional and approachable. An expanded colour palette, refined typography and clear design language gave the organisation consistency and flexibility across every touchpoint.

Illustrator Lleucu Gwenllian, working to our creative direction, created a suite of bespoke illustrations. These visuals added warmth and storytelling to Adnodd’s communications, turning strategy documents and reports into engaging, human-led narratives that reflected Wales’ diverse education community.

Alongside the visual identity, we helped refine Adnodd’s tone of voice. Communications needed to be clear, professional and bilingual, while resonating with a wide audience – from teachers and learners to publishers and policymakers. We developed guidelines and templates that give the team the tools to communicate consistently, confidently and in their own voice as the organisation grows.

Adnodd at the Eisteddfod

A diverse group of children gather around an open book filled with colourful stars, smiling and interacting joyfully as one child points enthusiastically towards the sky. The text “What we do” appears above them.

Illustration of a woman hiking uphill in a colourful outdoor setting, holding a map and wearing a rucksack. Abstract mountains, trees, and stars surround her. A text box reads: “Explore—We explore future trends and embed long-term thinking.”.

An illustration of a person with curly hair sculpting a clay model, wearing a purple shirt and apron. Colourful stars are in the background. Text reads: Shape and Coordinate. We shape and coordinate the provision of resources to support the Curriculum for Wales.

A person with a beard in an orange jumper points a blue stick at a starry constellation chart, with colourful stars around, on a purple background. A text box explains commissioning educational resources for Wales.

A hand holds a magnifying glass over colourful stars. Below, text reads: Evaluation and Review. We review our processes, the resources we commission and how they are used.

Bringing the brand to life

Our collaboration helped give Adnodd a clear public presence. Communications materials carried the identity into classrooms, conferences and cultural events. At the Eisteddfod, the brand supported Adnodd to engage directly with educators and learners in a way that felt welcoming, distinctive and culturally rooted.

The 2025-28 strategy was launched with a suite of materials designed to make complex ideas engaging and accessible. Illustrations, bold colours and photography brought warmth and humanity, helping people connect with the vision and see their role within it.