The north star

Creating space for creativity to shine

Services

Sectors

Community, culture and inclusion

Client

It Will Glow

Project Name

It Will Glow

Credits

Dan Sargent, a man with short curly brown hair and a goatee, smiles whilst standing indoors in a plain white long-sleeved shirt. Flowers and large windows brighten the background.

Rhi Leedam, a woman with long blonde hair, stands smiling indoors in a red-and-white chequered sleeveless dress. Flowers and office decor can be seen in the background.

A smiling woman with long brown hair and tattoos on her arms stands indoors, wearing an orange dress. Amy Garrett-Williams holds her hands together and appears to be enjoying a conversation.

Paul Dean, wearing glasses and a maroon t-shirt, stands indoors with his arms folded, smiling at the camera. There are plants and a window with natural light in the background.

Kirsty Bowen, with long, wavy blonde hair, wears a light blue and white striped blouse with lace details as she stands indoors, smiling at the camera. Plants and glass walls create a fresh backdrop behind her.

A man with glasses and short plaited hair smiles at the camera. He is wearing a white shirt with black geometric patterns and standing in front of a plain light-coloured wall.

A smiling person in a yellow jumper looks down while holding several small cards or papers in their hands. There is a potted plant and shelving in the background.

Check out the glow

It started with a feeling

The creative world is full of energy, ideas and talent. With so much happening across design, film, music and the arts, there was an opportunity to bring people together and celebrate it.

That was the spark behind It Will Glow, established by Joe Bonney, Rhi Leedam and Dan Sargent . They wanted to create something more open and inspiring: honest stories, a welcoming atmosphere and a room full of curious people.

A lit sign reading DEPOT hangs indoors between two colourful banners that say

A woman stands on stage at a lectern, speaking into a microphone. Beside her, a large screen displays the event’s theme: It Will Glow, set against a vivid red-orange background at this inspiring indoor presentation.

A hand holding a mobile phone displays an event agenda with times and playful descriptions on a dark background. The agenda features items like TAKU, SORRY YARZA TWINS!, THE AFTERGLOW, and the promise that It Will Glow.

A woman stands on stage speaking at a lectern under bright lights. To her left, a large screen displays the words IT WILL GLOW in bold white text on a red background. An audience is visible in the dimly lit room.

Indoor space with hanging signs: one lit sign reads DEPOT! and two colourful banners say IT WILL GLOW. The area is dimly lit with purple lights and industrial beams visible on the ceiling.

A person stands on stage holding a microphone in front of a large screen displaying HI! with “It Will Glow,” whilst another stands at a lectern with a laptop. The dimly lit room buzzes as the audience watches intently.

Two young women stand at a table with crafts or merchandise, smiling and pointing at items. Other people browse in the background in a warmly lit indoor setting.

A large group of people sit and talk at long tables in a dimly lit indoor event space with colourful lighting and a bright screen in the background.

A man wearing a hat and scarf stands at a wooden lectern with a microphone, smiling and looking to the side. A drinks cup rests on the lectern as stage lighting creates an

A large group of people sit closely together at tables in a dimly lit pub, attentively watching something off-camera. Some have drinks in front of them, and many appear engaged and focused.

A diverse group of people sit closely together at tables, attentively watching something off camera. The room is brightly lit with colourful lighting—an

A woman stands at a lectern speaking on stage with bright blue screens behind her displaying the text YARZA TINS. The lectern has a sign reading IT WILL GLOW. People watch from the audience in the foreground.

Two women smile at the camera whilst standing at a market stall displaying reusable cups and straws. A man in a checked shirt stands beside them. The setting appears lively and casual against a brick wall backdrop.

Making it real

Every creative decision was driven by the same idea: make it feel warm, edgy and genuinely fun. The brand mixed nostalgic references with a modern sensibility. It was bold but never try-too-hard. The tone was confident and human, encouraging people to come as they are and take part on their own terms.

A person in a dark coat carries a blue tote bag with pink straps. The bag displays a vibrant matchbox illustration and the phrase “It Will Glow.” A graffiti-marked wall serves as the backdrop.

Shifting perspectives and igniting change

It Will Glow was a live expression of what we believe creativity should do.

In collaboration with Cardiff Design Festival, as well as our mates Dan Spain, Professor Olwen Moseley, Melin Edomwonyi and many other incredible, passionate people, the event saw more than 500 creatives come together for a shared experience that celebrated creativity as a force for good.

The speaker line-up included names like Mr Bingo and Anna Ginsburg, but what people remembered most was the energy in the room. The event also championed local talent through The Market, where artists and makers exhibited and sold their work alongside live music, conversation and plenty of space to connect.

At Everglow, we talk about using creativity to unite, shift perspectives and bring about change. It Will Glow gave us the chance to do exactly that – no barriers, no pretence, just shared experiences that reminded us why this work matters.

A woman with long brown hair wearing a red top works on a laptop adorned with colourful stickers, including a face and chequered pattern, in a dimly lit setting—it will glow softly from the screen’s light.

A man wearing a tan hat and blue jacket speaks into a microphone whilst gesturing with his hand, standing in front of a laptop against a dark background—capturing the energy of the moment, as if he knows it will glow.

When you actually listen to other people’s talks who are completely different to what you do, it’s so refreshing and inspiring. Mind blown, basically! It’s really nice to get that little change of perspective on what creativity is or how to use it properly.