Blue Stag is now Everglow! Read the rebrand story
Dan Sargent, a man with short curly brown hair and a goatee, smiles whilst standing indoors in a plain white long-sleeved shirt. Flowers and large windows brighten the background.

Dan Sargent

Creative Director He/Him Connect with Dan

Dan believes creativity is one of the most powerful tools we have to solve problems, shift perspectives and bring people together. It is what drives him to put audiences at the heart of the process and to create work that feels authentic and lived, not just imagined.

That belief led him to co-found Everglow (formerly Blue Stag) in 2008. Since then, he has worked with charities, public bodies and values-led businesses across health, education, climate and justice, shaping brands, leading co-design projects and building campaigns that spark meaningful change. His work has been recognised by the Webby Awards, Awwwards, Lovie Awards and the Anthem Awards, though he credits the Everglow team for making that possible.

With a degree in computer science, Dan brings both logic and imagination to his work. He co-founded It Will Glow to explore how ideas can inspire collective action, and he is passionate about using creativity to empower the next generation through projects like The Takeaway.

In a world shaped by AI, Dan believes authenticity is the most important currency we have. At Everglow, that belief guides everything, from co-designing with communities to building campaigns and brands that people can trust, connect with and carry forward long after the work is done.

Outside of work, Dan is usually racking up miles of a different kind – on the road, in the pool or up a mountain.
Dan Sargent, holding a microphone, stands on stage in front of a large screen displaying the word DIOLCH in blue letters, giving a presentation or speech under stage lighting. It Will Glow - 2022
Four people in winter clothing pose on a snow-covered stone platform, holding a Welsh flag with a red dragon. Among them is Dan Sargent. The background is foggy and white, suggesting snowy or misty weather. Ben Nevis for the Three Peaks Challenge to raise money for Mind UK

The impact Dan has had

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South Wales Police & Violence Prevention Unit

Putting an end to knife crime

A close-up of a young person with curly brown hair, a silver hoop nose ring and septum piercing, light freckles, and a gentle smile. Only half of their face is visible. NHS Executive

Putting women’s health at the centre of care

A smiling woman in a black jacket stands in front of a decorated window, holding a packet of Candy Kittens sweets. The window features white illustrations, the phrase GOOD VIBES ONLY, and a nod to Wales Without Violence. Violence Prevention Unit

Opening up conversations to prevent violence

The Climate Coalition

Taking 14,000 voices to COP26

It Will Glow

Creating space for creativity to shine

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Articles written by Dan

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Two police officers speak with three smiling girls sitting on a green bench in a park. The officers wear “Heddlu Police” uniforms. Trees and grass surround the group, creating a relaxed, outdoor setting.

How young people are helping reimagine the future of policing, justice and trust

 A wall with a gradient of soft pink, purple, and blue stag colours displays the word everglow in large, white, lowercase letters.

From Blue Stag to Everglow, a new chapter in our story

Why Everglow is piloting a four day working week

 A scenic wetland with tall grasses and a reflective stream, set against forested hills, captures the spirit of Changing Tides. The RSPB logo with a stylised bird appears in the centre of the image.

Working with RSPB to tackle the challenges of coastal change

 A woman stands at a lectern speaking about the NHS Women’s Health Plan, while another woman sits behind her working on a laptop in a modern meeting room with wooden panels and computer monitors.

Launching the NHS Women’s Health Plan for Wales

 Elon Musk sits calmly in an armchair surrounded by cartoon flames, with a speech bubble saying THIS IS FINE. A coffee mug with the X logo is on a table nearby.

Why we’re saying “Byeeeee!” to X
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Meet the rest of the team
Jen Burns, a woman with curly hair and glasses, stands smiling in a brightly lit office. Dressed in a white shirt and jeans, she shows excitement with hands raised near her chest, pink-painted nails, and a watch.

Jen Burns

Senior Copywriter, Copyeditor and Proofreader A man with light brown hair and a beard, wearing a light-coloured long-sleeve shirt and a wristwatch, stands indoors with arms crossed, smiling. Plants and large windows are visible in the bright background.

Guy Porteous

Senior Content Producer Rhi Leedam, a woman with long blonde hair, stands smiling indoors in a red-and-white chequered sleeveless dress. Flowers and office decor can be seen in the background.

Rhi Leedam

Senior Marketing Manager A smiling young woman, Holly Ingram, with long wavy hair, wearing glasses, a green cardigan, and a black top, poses indoors with her hands under her chin. The background features a glass wall and modern decor.

Holly Ingram

Strategic Marketing Manager Phoebe Trass, with dark hair and a colourful headband, smiles and makes double peace signs with both hands. She wears a bright green, loose-knit jumper and stands indoors.

Phoebe Traas

Senior Designer Steve Lewis, a man with short light brown hair and a beard, wearing a brown jacket over a white shirt and sunglasses hanging from his jacket, stands indoors in a bright room.

Stephen Lewis

Senior UX/UI Designer Paul Dean, wearing glasses and a maroon t-shirt, stands indoors with his arms folded, smiling at the camera. There are plants and a window with natural light in the background.

Paul Dean

Senior Developer Jamie Green, a man with short hair and glasses, wearing a blue and white chequered shirt, stands smiling in a brightly lit room with plants and shelves in the background.

Jamie Green

Senior Marketing Manager Kirsty Bowen, with long, wavy blonde hair, wears a light blue and white striped blouse with lace details as she stands indoors, smiling at the camera. Plants and glass walls create a fresh backdrop behind her.

Kirsty Bowen

Head of Web Development A smiling woman with long brown hair and tattoos on her arms stands indoors, wearing an orange dress. Amy Garrett-Williams holds her hands together and appears to be enjoying a conversation.

Amy Garrett-Williams

Lead Designer A man with short light brown hair, resembling Matt Smith, wears a light blue button-up short-sleeve shirt and stands indoors in front of a glass wall and some plants, smiling softly at the camera.

Matt Smith

Senior Project Manager
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