The north star

Unleashing young entrepreneurs to shape a better world

Services

Sectors

Client

Youth Business International

Project Name

Global Youth Entrepreneurship Summit 2022

Credits

Unleashing youth entrepreneurship as a force for good

Three years after its summit in Cartagena, Youth Business International (YBI) brought its global network back together in for the Global Youth Entrepreneurship Summit 2022. Over three days in The Hague, more than 170 delegates from 41 countries gathered under the theme Unleashing the power of youth entrepreneurship as a force for good.

After years of pandemic disruption, the stakes were high. This was a moment to reconnect, share learning and show how young entrepreneurs are tackling some of the world’s greatest challenges. The brand experience needed to feel fresh and inspiring, while maintaining consistency with the identity that delegates already recognised and trusted.

Global Youth Entrepreneurship Summit 2022 Promo

Empowering young entrepreneurs to shape a better world.

A banner for the Global Youth Entrepreneurship Summit 2022 hangs under a stone archway, featuring a smiling young woman holding a microphone. Logos of various sponsors are displayed at the bottom of the banner.

A poster on a wall shows a smiling woman holding a microphone with the text “Unleashing the power of Youth Entrepreneurship” and several sponsor logos at the bottom.

A large screen at an event displays Global Youth Entrepreneurship Summit 2022 with sponsor logos. A woman speaks into a microphone in the background. The audience is seated and watching.

A force for good

The visual identity carried the summit’s theme of a force for good into every detail. Bold patterns, vibrant colours and photography of delegates in action gave the event an atmosphere that was both professional and human. From large-scale banners and stage screens to printed programmes and video storytelling, the design created a seamless experience that united people from around the world.

The programme also included a marketplace of Dutch youth-led businesses, giving delegates a direct connection to local entrepreneurs and grounding the summit in its host city.

Two people smiling and posing for a selfie; the man holds a mobile while the woman makes a peace sign. Both wear colourful, patterned clothing and conference lanyards. Indoor setting with large green leaves in the background.

Two women sit on a panel; the woman on the right speaks into a microphone while gesturing, and the woman on the left listens. Both wear name badges and blue lanyards, with plant leaves visible in the background.

Two women sit on a panel. One, holding a microphone, speaks animatedly whilst the other smiles and listens. There are large green plants and blue lighting in the background.

A man with glasses holds a microphone and smiles whilst seated next to a woman, also smiling, at an event. Other attendees are visible in the background.

A diverse group of eight people sits and poses cheerfully on wooden steps indoors, smiling and waving excitedly at the camera. They appear joyful and friendly, with a banner and windows in the background.

A group of people in a bright conference room stand and smile whilst raising their arms, participating in an interactive activity. Some wear conference badges and appear engaged and cheerful.

A diverse group of eight people sit closely together indoors, smiling and posing for a selfie. Most wear conference badges and green lanyards. Natural light comes through a window in the background.

A whiteboard with the title “What can your organisation do?” written in red, displaying a grid with nine orange sticky notes listing various organisational actions. Two people are blurred in the background to the left.

The Global Young Entrepreneur of the Year Award

The 2022 summit introduced something new: public voting for the Global Young Entrepreneur of the Year Awards. To support this, we developed an interactive platform where people could explore the stories of nine finalists, watch short films, and cast their vote.

The response was significant: almost 8,000 votes were cast across three categories, transforming the awards into a global celebration that reached far beyond the room in The Hague.

A person holds a tablet displaying a voting page for Young Entrepreneur of the Year, featuring a nominee’s photo, name, and a form to submit a vote. The screen also shows the Submit your vote button.

Impact

The Global Youth Entrepreneurship Summit 2022 became one of YBI’s most engaging global gatherings:

170+ delegates from 41 countries participated in the event.
The awards attracted almost 8,000 public votes, creating worldwide engagement beyond those attending in person.
Winners were celebrated on stage, turning the awards into a moment of inspiration for YBI’s global network.
Describing the summit, delegates said it was “like the whole world had come together in one space”, reflecting the sense of unity and energy the event created.
The Dutch marketplace demonstrated how the summit connected global ambition with local action.

This event, our first major one after the pandemic, was so important to get right. Everglow really delivered, creating everything from a microsite with integrated ticketing to creative social media assets – all in line with our brand that our audiences trusted, but designed in a way that felt new and exciting. Crucially, their voting platform made it really easy for our audiences to connect with the finalists’ stories and cast their votes. Nearly 8,000 people took part, which is a result we couldn’t have been happier with!

Wanda Brandt Communications Manager at Youth Business International (YBI)