Blue Stag is now Everglow! Read the rebrand story

Campaigns

Creativity that moves people.

We partner with organisations that want to shift perceptions, spark conversations and make a real difference. Whether it’s driving behaviour change, raising public awareness or a highlighting national moment, we help turn ideas into campaigns that truly connect with people.

We don’t do noise for the sake of it: instead, we find out what matters to your audience and build a campaign around that, while always staying true to your brand. Grounded in human understanding, shaped by strategy and brought to life through powerful creative, our work helps people feel, think and act differently.

What we do

  • Research and discovery: We get to know people. Through surveys, workshops and stakeholder input, we uncover what matters to your audience and what will actually move them.
  • Campaign strategy and planning: Helping you shape your approach, define your audience and find the right mix of channels and tactics.
  • Creative concepts and messaging: Developing strong central ideas, clear messaging and creative that sticks.
  • Integrated campaigns: From digital ads to outdoor activations, we build campaigns that work across platforms and moments.
  • Content creation: Designing the assets you need to bring your message to life – video, animation, graphics, photography and copy.
  • Campaign assets and toolkits: Making it easy for others in your organisation to join in, with editable templates, stakeholder packs and comms toolkits.

Louder Than Words was the largest ever gathering of B Corps in the UK. The team really came together to ensure the event was a success and remained true to the B Lab UK brand, developing a name, identity, website, event signage and marketing assets for multiple platforms. Blue Stag understood exactly what we wanted to achieve and worked alongside us and our stakeholders to help make that a reality. It was brilliant!

A woman with blonde hair, wearing a black coat with a shearling collar, stands outdoors and smiles at the camera—a scene reminiscent of visuals often used in successful behaviour change campaigns. The background features sand, a stone wall, and houses under a cloudy sky. Jane Wells Engagement Manager, B Lab UK

Latest in campaigns

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Abstract image with swirling shades of orange, red, and purple, blending smoothly to create a sense of motion and depth—a soft, glowing wave reminiscent of the energy behind the Glow For Good programme.

Launching Glow For Good – The Everglow Partner Programme

A hand holding a shiny, geometric gold trophy with angular shapes, featuring a small plaque that reads ARCHITECTURE AWARDS. The background is a plain, light-coloured wall—symbolising hope much like an anti-knife crime campaign.

#NotTheOne picks up an Anthem Award

Three women sit at a panel table with microphones and drinks, engaged in discussion. A screen behind them displays the text “A Scotland that cares” alongside an image of two people smiling.

Designing a campaign for a country that values care

A large skeleton of a whale is suspended from the ornate, arched ceiling of a grand hall lit with colourful purple and orange lights. A crowd gathers below a Certified B Corporation logo projected on the wall.

Bringing the B Corp Festival to life

Creating a pop-up shop for young people to speak out against violence

Close-up of a person’s eye, showing detailed skin texture, eyelashes, and reflections in the eye. The lighting highlights the contours around the eye, emphasising emotion and focus—perfect for visuals supporting the #NotTheOne campaign.

#NotTheOne – a campaign to educate young people about the impacts of knife crime

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