The north star

Opening young people’s eyes to the future possibilities of physics

Services

Sectors

Client

Future First

Project Name

Infinity

Credits

Physics belongs to everyone

Physics is for everyone, but too often young people don’t see it that way. Girls and students from disadvantaged backgrounds remain underrepresented in physics beyond GCSE, and many schools lack specialist teachers.

The social mobility charity Future First wanted to change that. Working as part of the Planet Possibility initiative, its goal was to spark curiosity, broaden horizons and show young people the many ways that physics can play a part in their lives and futures.

A TV screen displays a purple website with the title Discover a career without limits, featuring career options like Design Engineer, Scuba Diver, Astronaut, Paramedic, and Fighter Pilot with images for each.

Turning careers into a game

At the heart of the campaign was the Infinity Game, a fun personality quiz that helps young people explore career options in interesting and unexpected ways. Optimised for every device, it became a classroom resource that teachers could use directly with their students, making physics feel exciting and accessible.

A smiling man sits on a wooden step ladder against a vibrant outer space background filled with stars and colourful nebulae. The word Astrophysicist is written in bold below him.

A woman in a spacesuit with a Union Jack patch on the sleeve sits in front of a Union Jack flag. The caption “Astronaut” is written at the bottom of the image.

Molten metal being poured in a foundry, creating bright sparks and intense light, with the words Metals Expert in bold blue text at the centre.

A smiling person in a yellow jacket and black trousers sits on the edge of an ice hole on a research vessel, holding equipment. The word Oceanographer is in bold text at the bottom.

A man wearing a red life jacket collects samples by a riverbank in a forested area. Another person stands by the water. Text reads Environmental Scientist.

A woman in a blue overall stands in a workshop, smiling and holding a mobility device. The text Design Engineer is overlaid on the image.

A person works at a computer, creating a 3D dog model on the screen. A sign on the monitor reads Game Developer. A water bottle is placed on top of the desktop tower.

A scuba diver in a wetsuit and yellow cylinder swims above a coral reef, holding a measuring tool and a yellow line. The words Scuba Diver appear in a white box at the bottom centre.

A person in a hoodie works at a desk with multiple monitors displaying digital security graphics. The text Ethical Hacker is written in bold on the image.

A smiling woman wearing glasses and a teal jumper sits at a desk with scientific equipment and a computer displaying a colourful microscopic image. A label reads Biophysicist.

A large white radio telescope dish stands in a green field with trees nearby. White smoke or mist surrounds the base. The word Astronomer is written in bold purple letters at the bottom.

A person wearing a hard hat, gloves, and outdoor gear examines soil samples in plastic bags in a wooded area. A notebook is held in one hand. The word Geophysicist appears at the bottom.

A flooded street in a town with water covering the road and reaching shopfronts; road signs are visible, and the text Flood Risk Analyst is overlaid in blue.

A smiling fighter pilot in uniform sits on the edge of a jet cockpit. She is wearing a flying suit and harness, with patches on her sleeves. The words Fighter Pilot are displayed in bold letters at the bottom.

A woman wearing glasses closely examines a robotic medical device on a table. The words Medical Engineer are written in bold blue letters at the bottom of the image.

A smiling girl wearing cat ears and a cap shows off her advanced robotic arm. Overlay text reads: “Artificial Limb Maker.” The background is blue and slightly blurred.

A vibrant blue and green rollercoaster with loops and twists towers against a clear sky. Bold text in a white box reads Rollercoaster Designer.

A person typing on a laptop, wearing a smartwatch, with the text AI (artificial intelligence) Specialist overlaid in bold letters. The background is blurred, highlighting the focus on technology.

A vintage bicycle patent drawing with labelled parts and mechanical diagrams, overlaid with a white box containing the text Patent Examiner in bold blue letters.

A long-exposure photo shows orange light trails forming circular patterns in a dark urban setting, with the text Special Effects (SFX) Technician in a white box at the centre.

A hand holds a mobile displaying a quiz website with the text Discover a career without limits and Take the quiz and explore Physics careers. The screen shows a card labelled Astronaut among other career cards.

Building a brand with energy

We created a bold new brand identity for the Infinity campaign that was playful, confident and inclusive. It broke away from stereotypes of physics as intimidating or inaccessible, giving the campaign a distinctive look and feel across every channel.

Stories told by young people

We produced a suite of videos that put young people in the role of interviewer, asking professionals about their journeys in STEM. From engineering to media to finance, the videos showed the breadth of careers connected to physics. Optimised for social platforms, the content was promoted directly to young audiences and designed to feel authentic and inspiring.

Two smiling women stand in front of a rollercoaster graphic. Text reads, Michelle designs rollercoasters for a living! Infinity and FutureFirst logos appear in the bottom right. A play button is centred on the image.

Two smiling women stand in front of a clothes rail with colourful jackets. Text reads “Tanda’s a trendsetter!” on a pink background with lightning bolt graphics. The Infinity and FutureFirst logos are visible in the corner.

Two young women smiling in front of a blue-toned image of flowing water. Text reads Milly's holding back the tide! and Infinity Future First appears in the lower right corner. A red play button is in the centre.

Resources for teachers

To support schools, we developed the Infinity Box, a package of promotional and classroom materials that included posters, flyers and information cards. These simple tools helped teachers spark conversations about physics and keep the campaign alive beyond a single lesson.

Co-designed with young people

Everything we created was tested with groups of young people to make sure the design, messaging and tactics would land. Their feedback shaped the campaign, from the tone of the videos to the questions in the game, ensuring the final product genuinely resonated.