The north star

Bringing the B Corp movement to life

Services

Sectors

Client

B Lab UK

Project Name

B Corp Festival – Louder Than Words

Credits

Phoebe Trass, with dark hair and a colourful headband, smiles and makes double peace signs with both hands. She wears a bright green, loose-knit jumper and stands indoors.

Dan Sargent, a man with short curly brown hair and a goatee, smiles whilst standing indoors in a plain white long-sleeved shirt. Flowers and large windows brighten the background.

A smiling young woman, Holly Ingram, with long wavy hair, wearing glasses, a green cardigan, and a black top, poses indoors with her hands under her chin. The background features a glass wall and modern decor.

Kirsty Bowen, with long, wavy blonde hair, wears a light blue and white striped blouse with lace details as she stands indoors, smiling at the camera. Plants and glass walls create a fresh backdrop behind her.

Jen Burns, a woman with curly hair and glasses, stands smiling in a brightly lit office. Dressed in a white shirt and jeans, she shows excitement with hands raised near her chest, pink-painted nails, and a watch.

Paul Dean, wearing glasses and a maroon t-shirt, stands indoors with his arms folded, smiling at the camera. There are plants and a window with natural light in the background.

A crowd queues outside a historic theatre beneath a vibrant B Corp Festival banner. The bustling street, adorned with shops and hanging flower baskets, sets the scene for this lively event under a cloudy sky.

Bringing the B Corp community together

In 2024, B Lab UK announced a major milestone, over 2,000 Certified B Corps in the UK. To celebrate and build momentum, they wanted to create more than just an event. They wanted a festival that would energise the community and turn shared values into collective action.

The first-ever B Corp Festival brought over 1,500 B Corps, activists and allies to Oxford. It needed a bold and purposeful brand that captured the spirit of the movement while working seamlessly alongside B Lab UK’s identity.

The challenge wasn’t just visual. The brand had to live across physical venues, digital channels and community-led content, something people could pick up, run with and feel proud to be part of.

Our job was to bring that vision to life: creating the name, identity, guidelines, website, signage and a full suite of social and marketing assets. Everything was designed to be flexible, accessible and built for a movement.

A smiling person in a blue jacket and jeans holds a large sign reading LOUDER THAN WORDS at the B Corp Festival whilst standing outside a brick building.

A woman in a blue jacket gestures and speaks to a group of people queued on a city pavement during the B Corp Festival. Some wear lanyards, and the lively, social atmosphere is complemented by pink flowers blurring the photo’s edges.

Ornate, arched hallway with detailed stone columns and a decorative ceiling. People stand and talk near event signs reading “LOUDER THAN WORDS.” A large, illuminated letter B is in the background.

A busy street scene with people walking beneath several hanging signs, including one that reads “LEADING THE CHANGE: Create tangible and meaningful impact through your culture, communications and leadership” at the B Corp Festival.

A digital home for a global gathering

The website had to do more than sell tickets. It needed to reflect the movement’s energy and guide thousands of attendees through the event’s offerings.

We designed and developed a site that made it easy to explore the agenda, meet the speakers and get a feel for what was happening across Oxford. It was clear, accessible and mobile-friendly from the start. We made sure it worked just as well for someone planning ahead as it did for those navigating on the day.

The design balanced inspiration with usability. It carried the visual identity without getting in the way and gave the B Corp community what they needed to feel part of something bigger.

View the full site

Louder Than Words was the largest ever gathering of B Corps in the UK. The team really came together to ensure the event was a success and remained true to the B Lab UK brand, developing a name, identity, website, event signage and marketing assets for multiple platforms. Everglow understood exactly what we wanted to achieve and worked alongside us and our stakeholders to help make that a reality. It was brilliant!

Jane Wells Engagement Manager, B Lab UK

Building a brand that could carry a movement

The name Louder Than Words set the tone from the start. It captured the spirit of the B Corp community and its commitment to taking action, not just talking about it. It was bold, clear and unashamedly human.

We created a flexible visual identity that could live alongside the B Lab UK brand but still feel like something new. It had to work across main stages, posters, Instagram tiles and wayfinding signs. We used strong geometric shapes, a vivid colour palette and a typographic style that was easy to use and hard to ignore.

We created a practical brand book to help the wider community use the brand confidently. It gave partners, speakers and supporters the tools they needed to create content while keeping everything consistent and on message.

Three posters are displayed in large windows, each featuring a guest speaker for the Louder Than Words event at the B Corp Festival, with their names, titles, photos, and event details, including date, time, and venue in Oxford.

Giving everyone the tools to make noise

With hundreds of partners and organisations involved, the festival needed to be strong across every channel. We supported B Lab UK with a full suite of graphics, animations and templates to help spread the word.

From countdowns and speaker announcements to branded frames and sponsor graphics, we designed everything to be easy to use and ready to go. The assets gave people a way to own the brand and promote the festival in their own words and channels.

This approach helped build a sense of shared ownership. It turned the community into advocates, and the campaign into a movement.

Check out the Highlights from Louder Than Words — the B Corp Festival video, courtesy of fellow B Corp B Inspired Films.