A round sign with a white geometric wheel design on a dark background is mounted on the Valley Mill Project building exterior, with green tree branches nearby.

02 Nov, 2015

Valley Mill – Behind the Scenes

Dan Sargent, a man with short curly brown hair and a goatee, smiles whilst standing indoors in a plain white long-sleeved shirt. Flowers and large windows brighten the background.

By Dan Sargent, Creative Director

When this was published, we were Blue Stag. Today we’re Everglow ✨ Read the rebrand story

Our work for Valley Mill was recently featured in Packaging of the World so we thought that we’d do a little write up on the project.

Valley Mill specialises in creating high-quality Welsh slate products as well as other contemporary goods for the home. They approached us with the task of rebuilding their existing brand image and as ever, we were well up for the challenge.

It was important that the rebrand harnessed the integrity of the brand and complimented the high quality and organic nature of the products they provide.

We brought together a number of creative disciplines to rebrand Valley Mill for a modern audience. Here are the results of the project.