It Will Glow is the match. You are the spark.
Creativity is one of the most powerful tools we have. It shapes culture, challenges inequality and helps us imagine better futures.
It Will Glow shines a light on the people using creativity as a force for good. Not glossy portfolios or case studies, but the stories and ideas that connect us, inspire us and remind us why creativity matters.
What it feels like
It Will Glow is Everglow’s rebellious little cousin – part talk series, part gathering, part shot of creative energy.
The match was struck by Joe Bonney, Rhi Leedam and Dan Sargent back in 2018.
You will hear voices from across disciplines, each using creativity to tackle real challenges and spark change. It is a space for honest stories, fresh perspectives and ideas that buzz in your head long after the night is over.
Why it matters
Creativity is not just about design or expression. It is about seeing the world differently and helping others to do the same. It can bring people together, shift perspectives and create lasting impact.
When we share that energy, amazing things happen. It Will Glow is the match. You are the spark.
It Will Glow is about more than design or expression. It’s about using creativity to see the world differently, to bring people together and to spark change. When that energy is shared, things move.
Who it is for
Designers. Illustrators. Filmmakers. Musicians. Writers. Students. Studio leads. Drag performers. Strategists. People who work for agencies. People who do not.
It is for anyone who cares about creativity and wants to feel part of something. You do not need to fit a label. You just need to turn up.
You will not be asked what your job title is. You will not be asked to prove yourself. You will just be made to feel welcome.
Come along
We haven’t announced our next event yet. But something’s glowing in the background.
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