Blue Stag is now Everglow! Read the rebrand story
A large screen displays OFFF 2018 with colourful objects on a yellow background at an indoor event, with an OFFF logo sculpture on stage beneath the screen.

OFFF to Barcelona

Rhi Leedam, a woman with long blonde hair, stands smiling indoors in a red-and-white chequered sleeveless dress. Flowers and office decor can be seen in the background. By Rhi Leedam, Senior Marketing Manager

When this was published, we were Blue Stag. Today we’re Everglow ✨ Read the rebrand story

We went to OFFF Barcelona – a three-day design festival and it was offf-ing brilliant.

The festival featured more than 80 different sessions. These ranged from conferences and workshops to exhibitions and interactive installations. Their aim is to engage and inspire designers, artists and creatives from all over the world.

Each year, OFFF Barcelona commission a designer/agency to brand the event. This year, the campaign was designed by the very talented Mathery. They wanted to explore what OFFF means. Their bizarre and imaginative work outlined various interpretations.

These different interpretations kind of align to the different experiences each of us had of the week. We all took away different lessons, inspirations and highlights. (Kirsty definitely experienced the Optimistic Freckled Friends Festival).

There were so many awesomely talented artists/creatives speaking at the event. We were gutted not to be able to see them all. But here are some snapshots from what was an incredible week. Each day, we each made a note of the things that had inspired us, influenced our thinking or that we loved.

Four people standing in a circle, each making a fist and wearing matching yellow wristbands. The photo is taken from above; one person wears a floral dress, another has a watch, and the floor is grey tile. A person stands in front of a large purple banner for the “Optimistic Freckled Friends Festival” featuring big images of two smiling, freckled people. The banner reads OPEN ROOM and lists dates and location details. A group of people sit in a dark auditorium facing a screen displaying two colourful posters reading Do the Work and Always Ask for More. The background is lit with purple and the letters OE are projected on the wall. A large audience sits in a dark room facing a brightly lit stage with two screens displaying colourful images and speakers presenting in front. The lighting is purple, creating a modern, immersive atmosphere. A woman stands on stage giving a presentation to an audience. Behind her is a large screen displaying a group photo of people with large inflatable pool toys, including unicorns and a lobster. A woman stands smiling at a stall displaying modern art prints and posters, including abstract designs and a portrait of a woman in a headscarf, at what appears to be a creative market or pop-up shop. Hand-drawn mural with large red letters spelling OFFF, surrounded by black and red illustrations, text, and sketches including snakes, faces, arrows, and phrases like face my demons and one for the meat. A shallow, greenish reflecting pool with a rectangular cut-out revealing a sunken area lined with green hedges, surrounded by modern buildings, trees, and a sunny sky in the background. Five people stand spaced apart in front of a yellow art wall covered in black doodles and graffiti, in an urban area with blocks of flats and building materials in the background. A long, narrow water canal runs between two walkways, separated by a central strip of green plants. Trees, people, and buildings are visible in the background under a partly cloudy sky. A modern building with angular, geometric architecture features glass windows and outdoor staircases, set against a clear blue sky. A large black sphere sits on the roof of a beige brick building with CCTV cameras and vents; a modern glass building is visible in the background against a clear sky. A woman and a man walk on a sandy beach with palm trees and a modern building in the background. The woman is barefoot, wearing a white top and patterned shorts; the man wears a black outfit with sliders. It's a sunny day. Aerial view of a coastline with blue sea, sandy beaches, a marina, and a city partially covered by white clouds under a clear sky. Aerial view of a coastline with a marina, beach, and buildings beside the sea, partly covered by clouds. The image shows the shoreline curving along the water with roads and land visible through the clouds. A DJ stands behind a booth on a dark stage, illuminated by bright blue lights. Large screens behind display images of a woman's face from different angles, creating a vibrant visual backdrop. A large screen displays OFFF 2018 with colourful objects on a yellow background at an indoor event, with an OFFF logo sculpture on stage beneath the screen.

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